postheadericon Dragon Goggles






by Zara Parker


Targeting the active youth market, Dragon have quickly set about developing a reputation as a market leader when it comes to providing a range of independent eyewear designs to the fashion industry. Today the Dragon brand provides a range of high quality eyewear designs to cater to a wide audience including a range of snow goggles which target the competitive skier or snowboarder, hoping to give them to competitive edge.

Wanting to combine his passion for extreme sports, Will Howard founded the brand in 1993 and focussed on designing a range of eyewear that would cater to the needs of surfers, snowboarders and dirt bike riders. Although the company was originally created as a sunglasses brand, it quickly developed into a company which would cater to the needs of a whole range of extreme sports and this led to the development of many different specialist goggles.

Gradually the brand began to expand further basing is sales on high-quality and functional merchandise, which was always kept at the forefront of the Dragon ideology. The environment was also kept in mind as an important element in the design and the entire range is now made from 100% renewable origins. Dragon are also strong supporters of environmentally friendly optics through their involvement with the ECO series.

Bringing a free-thinking and alternative approach to their designs, the brand continues to target the youth market throughout its creations. With a whole host of designs and colours, the wide range of snow goggles can appeal to any taste and come with a flexible approach throughout to allow them to tailor uniquely to the style of the wearer. Multi-coloured lenses are also available as an option to mix as you need.

The Dragon brand also produces a range of motocross goggles tailored to the needs of even the most extreme dirt bike riders. These models vary greatly in style and shape and also come with a range of tear offs to assist riders during the race if the goggles become dirty.




About the Author: